14 Dec 06 You Are Your Personal Brand

Mark Blevis, the host and producer of the Electric Sky podcast, recently interviewed Stephen Hardiman about using storytelling as a business tool. I just finished listening to that interview a second time, and it got me thinking:

We are our own individual brands. The work we do, how we do it, our background and experience, our passions, drives, and motivations – all help describe our personal brands.

As a job seeker looking to market myself to potential employers, I’ve become very aware of this fact. This idea that I am my own brand, and coming up with the story of that brand, is very fascinating, and it spurs me onward.