Authenticity is key in looking for work. Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action, shares about that in this video (click to see embedded video):
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Tags: attitude, authenticity, branding, communication, Employment, interviewing, Job interview, Simon Sinek, video
I have a confession to make.
I became fascinated with marketing as a result of being in a job search. I saw myself as that product/service/brand, and that it was my job to tell intriguing stories that would inspire people, especially hiring managers, to want to know more.
My journey has taken me to a place where I not only see this in myself, but I’m also looking at every marketing communication now as just that. I’m seeing the stories being told and identifying the targets for those stories.
You may have already made the jump to match what I’m writing here as to how it applies to your job search. Let me encourage you to watch this video with pen and paper, so you can take notes on what Rory Sutherland has to say. (more…)
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