27 May 10 Marketing lessons for your job search

I have a confession to make.

I became fascinated with marketing as a result of being in a job search. I saw myself as that product/service/brand, and that it was my job to tell intriguing stories that would inspire people, especially hiring managers, to want to know more.

My journey has taken me to a place where I not only see this in myself, but I’m also looking at every marketing communication now as just that. I’m seeing the stories being told and identifying the targets for those stories.

You may have already made the jump to match what I’m writing here as to how it applies to your job search.  Let me encourage you to watch this video with pen and paper, so you can take notes on what Rory Sutherland has to say.

Click here to watch the embedded video.

Have thoughts or comments to share? How are you applying these marketing lessons to your job search? In what ways have you branded yourself to those you are connecting with?

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